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Merchandise is Fashion is Merchandise…

I saw the last drop of collaboration between luxury Spanish leather house Loewe and Japanese animation studio Ghibli, centered around « Howl’s moving castle » film. And it kept me wondering: when does a collaboration becomes more than just expensive version of Boxlunch licensed merchandising?

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Backstage photo of my first lookbook for my brand

I have always been petrified by the idea of being perceived as vulnerable. It has always been associated with danger and unease in my mind. I grew up in a household where I had to grow up fast, unable to rely on adults for safety. I had to create my own by not counting on anybody but myself. It took a toll on my mental health, because I had to be strong no matter the situation which is impossible and a perfect way to set yourself up for failure in a never-ending vicious circle of “I got hurt” “It’s my fault” “I shouldn’t have been in a situation where I could have been hurt” “I need to hyper-vigilant and avoid being hurt at all cost”. Rinse, repeat. I was a perfectionist.

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